Stepping into stock photography? It’s not as simple as snapping a few photos and watching the money roll in. If you’re serious about making your mark, understanding what not to do can make all the difference in your portfolio’s visibility and sales. Below are 10 common mistakes to avoid — and what to do instead.
1. Neglecting Keywords and Metadata
Keywords are the key to discovery in the crowded stock photography marketplace. Your images are unlikely to be found without the right keywords, no matter how amazing they are. When tagging, be as specific as possible. For instance, instead of using “woman working,” try something like “businesswoman typing on a laptop in a modern office.” It provides more context and helps potential buyers find your work faster.
Quick Tips for Better Keywording:
- Use specific, relevant keywords.
- Avoid overloading with unnecessary tags.
- Track trending keywords using Google Trends.
Want more tips? Read my full post on How to Master Keywording in Stock Photography for Better Sales.
2. Skipping Model Releases
If you feature people in your images, skipping a model release is a rookie mistake. Stock websites won’t accept your photos if the person is recognizable and you don’t have a signed release. Worse, you could face legal consequences.
When You Need a Model Release:
- Anytime the person’s face or identity is visible.
- In sensitive contexts like medical or political images.
- Group shots require releases from every identifiable person.
3. Over-Editing Photos
Buyers prefer clean, natural images they can tweak as needed. Over-edited photos, like those with extreme filters, are less marketable. A dramatic Instagram filter might work on your feed, but buyers want images that offer flexibility.
Best Editing Practices:
- Stick to subtle adjustments like brightness or sharpness.
- Avoid heavy filters or effects.
- Ensure your photos look realistic and versatile.
4. Ignoring Industry Trends
The stock photography world changes fast. What’s hot today may not be tomorrow. Many photographers make the mistake of sticking to generic, outdated content that doesn’t meet current market demands. Staying updated with trends is essential.
For example, images focusing on diversity and authenticity are in high demand. Buyers want real people and real stories. Keeping your portfolio aligned with these trends can make a massive difference.
How to Stay on Top of Trends:
- Follow stock photography blogs and newsletters.
- Check “most downloaded” images to spot popular themes.
- Update your portfolio with new, trend-aligned content regularly.
5. Uploading Low-Resolution Images
Buyers use stock images for many purposes, from print ads to web banners. Low-resolution images simply won’t cut it. Ensure all uploads meet the platform’s resolution requirements.
Resolution Guidelines:
- Most platforms require at least 300 dpi for print.
- Sharp, clear images are essential.
- Check your camera settings regularly for optimal quality.
6. Poor Composition and Technical Flaws
Good composition separates your photos from the crowd. Misjudging the rule of thirds, poor lighting, or a cluttered frame can make your image unappealing. Buyers expect high-quality, professional work, so mastering these basics is crucial.
How to Improve Composition:
- Stick to the rule of thirds for framing.
- Focus on lighting for bright, clean images.
- Keep it simple — too much clutter can distract from the main subject.
7. Being Too Generic
Stock buyers often search for specific themes or ideas. A generic image of a business meeting might not stand out, but an image of “a team brainstorming with sticky notes on a whiteboard” is much more specific and likely to be found.
Tip: Narrow your focus to specific themes or actions that buyers need, rather than vague, general shots.
8. Not Considering the End-User
Think about how your images will be used. Buyers might need space for text or graphics. If your photo doesn’t leave room for that, you could miss out on sales.
Quick Tip: Leave negative space in your images for potential text overlays, and always consider if your subject matter works for a variety of industries and mediums.
9. Inconsistent Style
Consistency is key. If your portfolio looks like a mismatched puzzle of styles, buyers may hesitate. Maintaining a consistent look — whether it’s in your editing, composition, or tone — helps build trust.
Why Consistency Matters:
- Buyers return to photographers with recognizable styles.
- A cohesive portfolio sets you apart from competitors.
10. Focusing Too Narrowly on a Niche
While focusing on a niche can work, being too narrow limits your reach. A more diverse portfolio broadens your potential buyers. Strike a balance between niche content and universally appealing subjects.
Final Thoughts
Stock photography success is about more than just great images. Avoid these common mistakes — like bad keywording and over-editing — and you’ll improve your chances of making sales. Stay on top of trends, diversify your content, and always think about the end-user. With these strategies, you’ll be well on your way to building a successful stock photography portfolio.
